Library Dissertation Showcase

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Subject: creative advertising

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • branding
  • brands
  • China
  • creative advertising
  • culture
  • fashion
  • fashion management
  • fashion marketing
  • luxury brand
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management