University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

The relevance of tradeshows as part of a promotional tool in the marketing mix: evidence from UK food and drink businesses

  • Author:
  • Emily Victoria McMumm
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

What is a manager? Classical thinking provides a clear explanation of how a manager is defined; can these managers be found within a contemporary organisation?

  • Author:
  • Georgia Faye Mattison
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Management

A study of determinants affecting the rate of adoption of alternative payment methods amongst members of generation Z

  • Author:
  • Natalie Smith
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Management

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

Equine marketing on Instagram: an analysis of the role of social media influencers in adding value

  • Author:
  • Lucy Elliott
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

  • Author:
  • Megan King
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of online influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subject:
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

A critical investigation: to what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

A systematic literature review investigating the aspects of entrepreneurial ecosystems which maximise their innovative capacity

  • Author:
  • Sevara Esther Marshall
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies

The use of social media and return on investment measurement for the student rental industry

  • Author:
  • Kathryn Elizabeth Westwater
  • Subject:
  • Business
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business Studies
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