Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Author: Zoe Brumpton

The Role of Customer Experiences in Creating True Customer Loyalty: The Impacts of Digitalisation on the Retail Industry.

  • Author:
  • Zoe Brumpton
  • Subjects:
  • management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management