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Author: Zhangle Shi

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • brand image
  • brand loyalty
  • branding
  • brands
  • consumer behaviour
  • consumerism
  • fashion
  • fashion marketing
  • fast fashion
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business