Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Author: Thi Mai Anh Do

The importance of video marketing in digital marketing strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing