Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Author: Summer Stevenson

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry

  • Author:
  • Summer Stevenson
  • Subjects:
  • advertising
  • advertising and marketing
  • business and management
  • business and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management