Library Dissertation Showcase

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Author: Sophie Olive

What impact does packaging design have on a consumer’s attitudes and purchase behaviour? A study of sustainable food packaging

  • Author:
  • Sophie Olive
  • Subjects:
  • consumer behaviour
  • Marketing
  • packaging design
  • purchasing intention
  • sustainability
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management