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Author: Selin Uyar

A Critical Exploration Into the Role of Personalised Voice Assistants in Influencing Consumer Decision-Making Behaviour A Qualitative Study

  • Author:
  • Selin Uyar
  • Subjects:
  • artificial intelligence
  • commercialism
  • consumer behaviour
  • consumerism
  • decision-making
  • Intelligent Virtual Assistants
  • marketing
  • technology
  • voice assistants
  • voice commerce
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration