Library Dissertation Showcase

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Author: Marcel Pielenga

To what extent is the automotive industry redefining relationship marketing in B2C markets? A case study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subjects:
  • automotive industry
  • customer relationship management
  • customer retention
  • Marketing
  • mobility
  • relationship marketing
  • Volkswagen
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • Business
  • consumer behaviour
  • consumerism
  • customer satisfaction
  • Marketing
  • purchasing intention
  • social marketing
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing