Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Author: Lucy Boughton

The relationship between corporate poverty alleviation and brand image: the moderating role of consumer awareness

  • Author:
  • Lucy Boughton
  • Subjects:
  • brand image
  • corporate social responsibility
  • customer satisfaction
  • poverty
  • product innovation
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management