Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Author: Joseph Patrick Kofi Awiah

How can fashion brands represent ethnically diverse UK males aged 18-25 better through more diverse marketing? With a focus on how SAVAGE X FENTY can be seen as an exemplary brand

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subjects:
  • branding
  • diversity
  • ethnicity
  • fashion
  • fashion management
  • fashion marketing
  • inclusivity
  • marketing
  • men's fashion
  • model casting
  • tokenism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management