Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Author: Jordan Bainbridge

A study of the influence of price promotion on the consumer decision making process in the retail environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • business
  • consumer behaviour
  • consumerism
  • decision-making
  • Marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing