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Author: Emily Victoria McMumm

The relevance of tradeshows as part of a promotional tool in the marketing mix: evidence from UK food and drink businesses

  • Author:
  • Emily Victoria McMumm
  • Subjects:
  • events management
  • food and drink
  • management
  • Marketing
  • trade
  • tradeshows
  • United Kingdom
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management