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Author: David Foster

The analysis and evaluation of the approaches taken by Coca-Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • Business
  • customer satisfaction
  • drink industry
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing