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Author: Calista Craig

Testing the source-credibility scale: The impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions.

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing