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Author: Arjuna Tooray

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers

  • Author:
  • Arjuna Tooray
  • Subjects:
  • Business
  • consumer behaviour
  • Marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing