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Award: MSc Marketing with Luxury Brands

Consumer decision-making process in the luxury hotels adopting sustainable practices. An approach to the luxurious hotels in Vietnam

  • Author:
  • Thi Tu Anh Nguyen
  • Subjects:
  • consumer behaviour
  • decision-making
  • green practices
  • hospitality
  • hospitality marketing practices
  • hotel industry
  • luxury hotel
  • marketing
  • sustainability
  • Vietnam
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing with Luxury Brands