Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Award: BA (Hons) Marketing Management

What impact does packaging design have on a consumer’s attitudes and purchase behaviour? A study of sustainable food packaging

  • Author:
  • Sophie Olive
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

The role of customer experiences in creating true customer loyalty: the impacts of digitalisation on the retail industry

  • Author:
  • Zoe Brumpton
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

The relevance of tradeshows as part of a promotional tool in the marketing mix: evidence from UK food and drink businesses

  • Author:
  • Emily Victoria McMumm
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management