Library Dissertation Showcase

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Award: BA (Hons) Marketing Management

What Impact Does Packaging Design Have on a Consumer’s Attitudes and Purchase Behaviour? A Study of Sustainable Food Packaging.

  • Author:
  • Sophie Olive
  • Subjects:
  • consumer behaviour
  • marketing
  • packaging design
  • sustainability
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

The Role of Customer Experiences in Creating True Customer Loyalty: The Impacts of Digitalisation on the Retail Industry.

  • Author:
  • Zoe Brumpton
  • Subjects:
  • management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

THE RELEVANCE OF TRADESHOWS AS PART OF A PROMOTIONAL TOOL IN THE MARKETING MIX: EVIDENCE FROM UK FOOD AND DRINK BUSINESSES

  • Author:
  • EMILY VICTORIA MCMUNN
  • Subjects:
  • events management
  • management
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management