Library Dissertation Showcase

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Award: BA (Hons) Marketing

Equine Marketing on Instagram: An Analysis of The Role of Social Media Influencers in Adding Value.

  • Author:
  • Lucy Elliott
  • Subjects:
  • advertising
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

An exploration of Online Influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subjects:
  • advertising
  • computing
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

The Sustaining Features of Lego Brand Communities, and their Influence on Purchasing Decisions, Brand Equity and Engagement: What’s the value?

  • Author:
  • James Terence Muscroft
  • Subject:
  • marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing