University of Lincoln

Library Dissertation Showcase

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Award: BA (Hons) Business and Marketing

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

A study of the influence of price promotion on the consumer decision making process in the retail environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

Social media: a consumer’s tool for holding companies accountable

  • Author:
  • Tolulope Adamolekun
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers

  • Author:
  • Arjuna Tooray
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The analysis and evaluation of the approaches taken by Coca-Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

Impact of influencer marketing on millennials: multi-method research on the case of German Instagram users

  • Author:
  • Anne Weigang
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Marketing
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