Library Dissertation Showcase

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Award: BA (Hons) Business and Marketing

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

A Study of the Influence of Price Promotion on the Consumer Decision Making Process in the Retail Environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

Social Media: a consumer’s tool for holding companies accountable

  • Author:
  • Tolulope Adamolekun
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers.

  • Author:
  • Arjuna Tooray
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The analysis and evaluation of the approaches taken by Coca- Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • business
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing