In the recent years there has been a growing trend to use evolutionary theory in consumer research and its application in travel setting could illuminate topics that have puzzled academics in the field of tourism. This study investigates the effectiveness of evolutionary psychology in analysing tourist behaviour, by evaluating preferences and activities in terms of adaptive and maladaptive practices that can be seen as a product of natural selection. It provides a general overview of the topic and suggest possible applications for future research, as well as ethical concerns that need to be addressed in this area.
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