Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

It would B-flat: how music is used in advertising and the effects on consumer behaviour

  • Author:
  • Amy Parkinson
  • Subject:
  • Music
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Music

Evaluating critically the involvement of CSR in the retail industry: a case study

  • Author:
  • William Tucker
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

To what extent does the design of high and low-end clothing retail shops target the primary human senses to attract their target demographic and influence purchasing behaviour?

  • Author:
  • Lucy Evans
  • Subject:
  • Product Design
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

A study of the influence of price promotion on the consumer decision making process in the retail environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The role of customer experiences in creating true customer loyalty: the impacts of digitalisation on the retail industry

  • Author:
  • Zoe Brumpton
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers

  • Author:
  • Arjuna Tooray
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing