Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

How can fashion brands represent ethnically diverse UK males aged 18-25 better through more diverse marketing? With a focus on how SAVAGE X FENTY can be seen as an exemplary brand

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subjects:
  • Business
  • International Business
  • International Business Management
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Does acknowledging the firm-serving benefits of the CSR initiatives of companies in stigmatised industries decrease consumer scepticism? A focus on the fast fashion industry

  • Author:
  • Emily Grace Lakin
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Insights into developing a sustainable circular fashion economy

  • Author:
  • Chera-Leigh Frieslaar
  • Subjects:
  • Fashion
  • Fashion Management
  • Year of Publication:
  • 2020
  • Award:
  • MSc Fashion Management

Consumer behaviour towards sustainable fashion in the UK and Vietnam: Millennials

  • Author:
  • Thi Thuy Di Huynh
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

Sell out: an investigation into the ironic relationship between elite European fashion brands and the working-classes

  • Author:
  • Laura Howe
  • Subject:
  • Fashion
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Fashion

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • Fashion
  • Fashion Management
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management