Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Evaluating critically the involvement of CSR in the retail industry: a case study

  • Author:
  • William Tucker
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

The relationship between corporate poverty alleviation and brand image: the moderating role of consumer awareness

  • Author:
  • Lucy Boughton
  • Subjects:
  • Business
  • International Business
  • International Business Management
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The role of customer experiences in creating true customer loyalty: the impacts of digitalisation on the retail industry

  • Author:
  • Zoe Brumpton
  • Subjects:
  • Management
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

The analysis and evaluation of the approaches taken by Coca-Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing