University of Lincoln

Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

A critical exploration into the role of personalised voice assistants in influencing consumer decision-making behaviour: a qualitative study

  • Author:
  • Selin Uyar
  • Subject:
  • Business
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subject:
  • Business
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

An exploration of the theme of environmentalism in Disney Pixar animations, with a particular focus on WALL-E (2008)

  • Author:
  • Finn Harry Beckett
  • Subject:
  • Media Production
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Production

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Does acknowledging the firm-serving benefits of the CSR initiatives of companies in stigmatised industries decrease consumer scepticism? A focus on the fast fashion industry

  • Author:
  • Emily Grace Lakin
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

An empirical study on the impact of economic and political uncertainty on the broad and narrow money demand in the United Kingdom

  • Author:
  • Jake S. Atkin
  • Subjects:
  • Business
  • Economics
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business Economics

To what extent did advertising in the British post-war media influence the dominant female identity being that of a housewife?

  • Author:
  • Mollie Birtles
  • Subject:
  • History
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History

A quantitative analysis into the effectiveness of digital content type on stimulating consumer recall, with application to, and comparison of, opposing sportswear market leaders: Nike and Adidas

  • Author:
  • Guy Bloodworth
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing
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