Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

Pharmaceutical generic business in India and related import trade policies: SWOT analyses and insights

  • Author:
  • Anupama Modi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2022
  • Award:
  • MSc International Business

Understanding the impact of activism into brand design: customers’ appreciation, companies’ reputation, and effects on products

  • Author:
  • Craig Nyarambi
  • Subject:
  • Product Design
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Product Design

How can fashion brands represent ethnically diverse UK males aged 18-25 better through more diverse marketing? With a focus on how SAVAGE X FENTY can be seen as an exemplary brand

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subjects:
  • Business
  • International Business
  • International Business Management
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subject:
  • Marketing
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

How the implementation of a sustainable supply chain is used by large corporations as part of their CSR strategy: a case study analysis of Canada Goose and Patagonia

  • Author:
  • Callum Higgs
  • Subjects:
  • Business
  • International Business
  • International Business Management
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Exploring UK SME branding: a thematic analysis of semi-structured interviews

  • Author:
  • Ryan Kidd
  • Subjects:
  • Business
  • Management
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

A quantitative analysis into the effectiveness of digital content type on stimulating consumer recall, with application to, and comparison of, opposing sportswear market leaders: Nike and Adidas

  • Author:
  • Guy Bloodworth
  • Subjects:
  • Business
  • Marketing
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Marketing (with Professional Practice)

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • Business
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • Fashion
  • Fashion Management
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • Advertising
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing