Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: video marketing

An investigation into the relationship between personality traits and entrepreneurial intention of the post 90s college students in China

  • Author:
  • Thi Mai Anh Do
  • Subjects:
  • content marketing
  • digital marketing
  • marketing
  • purchasing intention
  • video
  • video marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing