Library Dissertation Showcase

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Subject: video

The importance of video marketing in digital marketing strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subjects:
  • content marketing
  • digital marketing
  • Marketing
  • purchasing intention
  • video
  • video marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing