Library Dissertation Showcase

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Subject: university

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging.

  • Author:
  • Sephora De Luca
  • Subjects:
  • brand design
  • China
  • Chinese market
  • consumer behaviour
  • content marketing
  • crossmodal associations
  • demographics
  • external cues
  • Mandarin Chinese
  • manufacturing
  • marketing
  • packaging design
  • potato crisps
  • product design
  • purchasing intention
  • semiotics
  • university
  • Young People
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

Your pain my pleasure: Is ‘Decolonising the curriculum’ a true form of allyship?

  • Author:
  • Naomi Ngondi
  • Subjects:
  • allyship
  • Black Lives Matter
  • colonialism
  • corporate social responsibility
  • curriculum
  • decolonisation
  • education
  • education system
  • higher education
  • knowledge
  • policy makers
  • power
  • senior leadership
  • social marketing
  • social movements
  • teaching
  • United Kingdom
  • university
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing