Library Dissertation Showcase

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Subject: social media

A discourse analysis into the organisation Refinery29 and the social media platforms Instagram and Twitter regarding their approach to gendered racism in the workplace

  • Author:
  • Shannell Huskisson-Tate
  • Subjects:
  • black women
  • business and management
  • discourse
  • discourse analysis
  • discrimination
  • employment
  • feminism
  • Foucault
  • gender
  • gendered racism
  • leadership
  • management
  • power
  • racism
  • Refinery29
  • social media
  • United States
  • women
  • women of colour
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Tribes and Online Brand Communities, The Case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Micro vs Macro Influencers: A study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • brand image
  • consumer behaviour
  • influencers
  • macro influencers
  • marketing
  • micro influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

Has new media affected the way in which the general public engages with politics in the UK?

  • Author:
  • Andrew Charles Bransgrove Knight
  • Subjects:
  • entertainment
  • information
  • mass media
  • media
  • new media
  • politics
  • public discourse
  • social media
  • socio-politics
  • sociocultural impact
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Media Production

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Body Image and the Influence of Social Media on Body Image in Pregnant Women

  • Author:
  • Katy Georgia Cockerton
  • Subjects:
  • psychology
  • social media
  • Year of Publication:
  • 2020
  • Award:
  • BSc (Hons) Psychology

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry.

  • Author:
  • Summer Stevenson
  • Subjects:
  • advertising
  • advertising and marketing
  • business and management
  • business and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management

Testing the source-credibility scale: The impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions.

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing