Library Dissertation Showcase

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Subject: social media

COVID-19: The infodemic – exploring the social implications of spreading coronavirus misinformation through social media

  • Author:
  • Felix Schoien-Williams
  • Subjects:
  • Coronavirus
  • Covid-19
  • digital infrastructure
  • digital technology
  • epidemiology
  • Facebook
  • fake news
  • health
  • infodemic
  • information
  • misinformation
  • pandemic
  • psychology
  • social media
  • Twitter
  • viral information
  • virus
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Production

Free Hong Kong: campaigning for social change through hashtag activism

  • Author:
  • Oliver Crosby
  • Subjects:
  • #FreeHongKong
  • activism
  • campaigning
  • China
  • digital technology
  • Hashtag activism
  • Hong Kong
  • misinformation
  • Reddit
  • revolution
  • social change
  • social media
  • Twitter
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Studies

What is Instagram’s role in female identity formation?

  • Author:
  • Codie Mackenzie
  • Subjects:
  • #MeToo movement
  • body image
  • communication
  • digital technology
  • discourse
  • female expression
  • female perspective
  • feminism
  • gender
  • hashtag
  • identity
  • Instagram
  • perception
  • photography
  • selfie
  • sexual violence
  • sexuality
  • social media
  • visual
  • women
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Studies

A discourse analysis into the organisation Refinery29 and the social media platforms Instagram and Twitter regarding their approach to gendered racism in the workplace

  • Author:
  • Shannell Huskisson-Tate
  • Subjects:
  • black women
  • business and management
  • discourse
  • discourse analysis
  • discrimination
  • employment
  • feminism
  • Foucault
  • gender
  • gendered racism
  • leadership
  • management
  • power
  • racism
  • Refinery29
  • social media
  • United States
  • women
  • women of colour
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • Marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • Marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • brand image
  • consumer behaviour
  • influencers
  • macro influencers
  • Marketing
  • micro influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

Has new media affected the way in which the general public engages with politics in the UK?

  • Author:
  • Andrew Charles Bransgrove Knight
  • Subjects:
  • entertainment
  • information
  • mass media
  • media
  • new media
  • politics
  • public discourse
  • social media
  • socio-politics
  • sociocultural impact
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Media Production

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • International Business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Body image and the influence of social media on body image in pregnant women

  • Author:
  • Katy Georgia Cockerton
  • Subjects:
  • body image
  • psychology
  • social media
  • Year of Publication:
  • 2020
  • Award:
  • BSc (Hons) Psychology