Library Dissertation Showcase

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Subject: social marketing

Your pain my pleasure: Is ‘Decolonising the curriculum’ a true form of allyship?

  • Author:
  • Naomi Ngondi
  • Subjects:
  • allyship
  • Black Lives Matter
  • colonialism
  • corporate social responsibility
  • curriculum
  • decolonisation
  • education
  • education system
  • higher education
  • knowledge
  • policy makers
  • power
  • senior leadership
  • social marketing
  • social movements
  • teaching
  • United Kingdom
  • university
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Equine marketing on Instagram: an analysis of the role of social media influencers in adding value

  • Author:
  • Lucy Elliott
  • Subjects:
  • advertising
  • equine brands
  • influencers
  • Instagram
  • marketing
  • social influence
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

An exploration of online influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subjects:
  • advertising
  • celebrity
  • celebrity endorsement
  • computing
  • consumer behaviour
  • influencers
  • marketing
  • purchasing intention
  • social influence
  • social marketing
  • YouTube
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subjects:
  • brand design
  • brand image
  • brand loyalty
  • branding
  • brands
  • communities
  • decision-making
  • equity
  • Facebook
  • Lego
  • marketing
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

The evaluation of environmental and social CSR among UK large international companies against theory and best practices

  • Author:
  • Danielle Lauren Murphy
  • Subjects:
  • business
  • corporate social responsibility
  • international business
  • management
  • social marketing
  • United Kingdom
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Business and Management