Library Dissertation Showcase

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Subject: social influence

Determinants affect e-wallet adoption in Vietnam

  • Author:
  • Thi Thuy Linh Nguyen
  • Subjects:
  • e-wallet
  • FinTech
  • perceived value
  • perception
  • security
  • social influence
  • technology
  • technology acceptance
  • user experience
  • Vietnam
  • Year of Publication:
  • 2021
  • Award:
  • MSc Finance

Equine marketing on Instagram: an analysis of the role of social media influencers in adding value

  • Author:
  • Lucy Elliott
  • Subjects:
  • advertising
  • equine brands
  • influencers
  • Instagram
  • marketing
  • social influence
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

  • Author:
  • Megan King
  • Subjects:
  • advertising
  • communication
  • communities
  • marketing
  • online communities
  • politics
  • social influence
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of online influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subjects:
  • advertising
  • celebrity
  • celebrity endorsement
  • computing
  • consumer behaviour
  • influencers
  • marketing
  • purchasing intention
  • social influence
  • social marketing
  • YouTube
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing