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Subject: skepticism

Does acknowledging the firm-serving benefits of the CSR initiatives of companies in stigmatised industries decrease consumer scepticism? A focus on the fast fashion industry

  • Author:
  • Emily Grace Lakin
  • Subjects:
  • consumer behaviour
  • consumerism
  • corporate social responsibility
  • fashion
  • fast fashion
  • perceived value
  • perception
  • skepticism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management