Library Dissertation Showcase

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Subject: semiotics

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging.

  • Author:
  • Sephora De Luca
  • Subjects:
  • brand design
  • China
  • Chinese market
  • consumer behaviour
  • content marketing
  • crossmodal associations
  • demographics
  • external cues
  • Mandarin Chinese
  • manufacturing
  • marketing
  • packaging design
  • potato crisps
  • product design
  • purchasing intention
  • semiotics
  • university
  • Young People
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

Who is The Cool Girl? An investigation into Amy Dunne and The Cool Girl Trope

  • Author:
  • Georgia Whitehouse
  • Subjects:
  • "Cool Girl"
  • fantasy
  • femme fatale
  • film
  • film adaptation
  • film noir
  • Gone Girl
  • literary film
  • media
  • misogyny
  • narrative
  • patriarchy
  • perception
  • semiotics
  • television
  • textual analysis
  • women
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Film & Television