Library Dissertation Showcase

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Subject: retail

Evaluating critically the involvement of CSR in the retail industry: a case study

  • Author:
  • William Tucker
  • Subjects:
  • communication
  • consumer behaviour
  • corporate social responsibility
  • customer relationship management
  • customer satisfaction
  • employee satisfaction
  • retail
  • TK Maxx
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

To what extent does the design of high and low-end clothing retail shops target the primary human senses to attract their target demographic and influence purchasing behaviour?

  • Author:
  • Lucy Evans
  • Subjects:
  • colour design
  • consumer behaviour
  • lighting
  • music
  • retail
  • sensory design
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

A study of the influence of price promotion on the consumer decision making process in the retail environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • business
  • consumer behaviour
  • consumerism
  • decision-making
  • Marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The role of customer experiences in creating true customer loyalty: the impacts of digitalisation on the retail industry

  • Author:
  • Zoe Brumpton
  • Subjects:
  • customer retention
  • customer satisfaction
  • management
  • Marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

An investigation into experiential retail towards high ­involvement products in brick and mortar retailers

  • Author:
  • Arjuna Tooray
  • Subjects:
  • business
  • consumer behaviour
  • Marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing