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Subject: relationship marketing

To what extent is the automotive industry redefining Relationship Marketing in B2C markets? A Case Study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subjects:
  • automotive industry
  • customer relationship management
  • customer retention
  • marketing
  • mobility
  • relationship marketing
  • Volkswagen
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing