Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: purchasing intention

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • brand image
  • consumer behaviour
  • eco-fashion
  • environmentalism
  • fashion
  • fast fashion
  • perceived value
  • purchasing intention
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • Marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • brand image
  • consumer behaviour
  • influencers
  • macro influencers
  • Marketing
  • micro influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

The importance of video marketing in digital marketing strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subjects:
  • content marketing
  • digital marketing
  • Marketing
  • purchasing intention
  • video
  • video marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

What impact does packaging design have on a consumer’s attitudes and purchase behaviour? A study of sustainable food packaging

  • Author:
  • Sophie Olive
  • Subjects:
  • consumer behaviour
  • Marketing
  • packaging design
  • purchasing intention
  • sustainability
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

Understanding consumer purchasing-decision-making concerning online food delivery service applications in Bangkok, Thailand

  • Author:
  • Attaporn Suksing
  • Subjects:
  • consumer behaviour
  • decision-making
  • Marketing
  • purchasing intention
  • Year of Publication:
  • 2019
  • Award:
  • MSc Marketing

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • business
  • consumer behaviour
  • consumerism
  • customer satisfaction
  • Marketing
  • purchasing intention
  • social marketing
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subjects:
  • brand image
  • branding
  • brands
  • consumer behaviour
  • events management
  • influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • Barbie
  • brand design
  • brand image
  • branding
  • brands
  • ethics
  • Marketing
  • purchasing intention
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

An exploration of online influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subjects:
  • advertising
  • celebrity
  • celebrity endorsement
  • computing
  • consumer behaviour
  • influencers
  • Marketing
  • purchasing intention
  • social influence
  • social marketing
  • YouTube
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing