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Subject: perceived value

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • Netflix
  • perceived value
  • service quality
  • Thailand
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management