Library Dissertation Showcase

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Subject: parasocial relationships

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • brand design
  • brand loyalty
  • branding
  • brands
  • entertainment
  • Marketing
  • parasocial relationships
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing