Library Dissertation Showcase

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Subject: Lego

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subjects:
  • brand design
  • brand image
  • brand loyalty
  • branding
  • brands
  • communities
  • decision-making
  • equity
  • Facebook
  • Lego
  • Marketing
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing