Library Dissertation Showcase

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Subject: influencers

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • Marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • brand image
  • consumer behaviour
  • influencers
  • macro influencers
  • Marketing
  • micro influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry

  • Author:
  • Summer Stevenson
  • Subjects:
  • advertising
  • advertising and marketing
  • business and management
  • business and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management

Testing the source-credibility scale: the impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subjects:
  • brand image
  • branding
  • brands
  • consumer behaviour
  • events management
  • influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

Equine marketing on Instagram: an analysis of the role of social media influencers in adding value

  • Author:
  • Lucy Elliott
  • Subjects:
  • advertising
  • equine brands
  • influencers
  • Instagram
  • Marketing
  • social influence
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing

An exploration of online influencers and the impact of their endorsements on the purchase intentions of YouTube gaming audiences

  • Author:
  • Red Vaughan
  • Subjects:
  • advertising
  • celebrity
  • celebrity endorsement
  • computing
  • consumer behaviour
  • influencers
  • Marketing
  • purchasing intention
  • social influence
  • social marketing
  • YouTube
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing