Library Dissertation Showcase

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Subject: digital marketing analytics

A critical investigation: to what extent are digital marketing analytics (DMA) being used to measure marketing performance (MP)?

  • Author:
  • Samantha Blake
  • Subjects:
  • advertising
  • digital marketing
  • digital marketing analytics
  • Marketing
  • marketing performance
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing