Library Dissertation Showcase

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Subject: decision-making

A Critical Exploration Into the Role of Personalised Voice Assistants in Influencing Consumer Decision-Making Behaviour A Qualitative Study

  • Author:
  • Selin Uyar
  • Subjects:
  • artificial intelligence
  • commercialism
  • consumer behaviour
  • consumerism
  • decision-making
  • Intelligent Virtual Assistants
  • marketing
  • technology
  • voice assistants
  • voice commerce
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

A decision framework for SME order Fulfilment Selection

  • Author:
  • Oliver Gillyon
  • Subjects:
  • business
  • business and management
  • decision-making
  • logistics
  • order fulfilment
  • outsourcing
  • Small and Medium sized Organisations (SMEs)
  • supply chain
  • Year of Publication:
  • 2020
  • Award:
  • MSc Logistics and Global Operations

Consumer decision-making process in the luxury hotels adopting sustainable practices. An approach to the luxurious hotels in Vietnam

  • Author:
  • Thi Tu Anh Nguyen
  • Subjects:
  • consumer behaviour
  • decision-making
  • green practices
  • hospitality
  • hospitality marketing practices
  • hotel industry
  • luxury hotel
  • marketing
  • sustainability
  • Vietnam
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing with Luxury Brands

A study of the influence of price promotion on the consumer decision making process in the retail environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • business
  • consumer behaviour
  • consumerism
  • decision-making
  • marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subjects:
  • brand design
  • brand image
  • brand loyalty
  • branding
  • brands
  • communities
  • decision-making
  • equity
  • Facebook
  • Lego
  • marketing
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing