Library Dissertation Showcase

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Subject: customer satisfaction

Evaluating Critically the Involvement of CSR in the Retail Industry. A Case Study

  • Author:
  • William Tucker
  • Subjects:
  • communication
  • consumer behaviour
  • corporate social responsibility
  • customer relationship management
  • customer satisfaction
  • employee satisfaction
  • retail
  • TK Maxx
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

The relationship between corporate poverty alleviation and brand image: the moderating role of consumer awareness

  • Author:
  • Lucy Boughton
  • Subjects:
  • brand image
  • corporate social responsibility
  • customer satisfaction
  • poverty
  • product innovation
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • Netflix
  • perceived value
  • service quality
  • Thailand
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management

Measuring the effectiveness of automated service interaction in customer retention and acquisition – A case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • business
  • consumer behaviour
  • consumerism
  • customer satisfaction
  • marketing
  • purchasing intention
  • social marketing
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

The role of customer experiences in creating true customer loyalty: the impacts of digitalisation on the retail industry

  • Author:
  • Zoe Brumpton
  • Subjects:
  • customer retention
  • customer satisfaction
  • management
  • marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

The analysis and evaluation of the approaches taken by Coca-Cola and AG Barr to manage the Soft Drinks Industry Levy, focusing on the impact this has had on customer satisfaction and claimed behaviour

  • Author:
  • David Foster
  • Subjects:
  • business
  • customer satisfaction
  • drink industry
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing