Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: customer relationship management

Tribes and Online Brand Communities, The Case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

Evaluating Critically the Involvement of CSR in the Retail Industry. A Case Study

  • Author:
  • William Tucker
  • Subjects:
  • communication
  • consumer behaviour
  • corporate social responsibility
  • customer relationship management
  • customer satisfaction
  • employee satisfaction
  • retail
  • TK Maxx
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

Impact of cooperation on product innovation in Eastern European firms

  • Author:
  • Kieran Saunders
  • Subjects:
  • commercialism
  • cooperation
  • customer relationship management
  • Eastern European
  • management
  • policy makers
  • product design
  • product innovation
  • project management
  • suppliers
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Economics

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • Netflix
  • perceived value
  • service quality
  • Thailand
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management

Measuring the effectiveness of automated service interaction in customer retention and acquisition – A case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

To what extent is the automotive industry redefining Relationship Marketing in B2C markets? A Case Study on Volkswagen

  • Author:
  • Marcel Pielenga
  • Subjects:
  • automotive industry
  • customer relationship management
  • customer retention
  • marketing
  • mobility
  • relationship marketing
  • Volkswagen
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing