Library Dissertation Showcase

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Subject: content marketing

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

The importance of Video Marketing in Digital Marketing Strategy and its impact on customers’ intention to purchase

  • Author:
  • Thi Mai Anh Do
  • Subjects:
  • content marketing
  • digital marketing
  • marketing
  • purchasing intention
  • video
  • video marketing
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing