Library Dissertation Showcase

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Subject: consumerism

A critical exploration into the role of personalised voice assistants in influencing consumer decision-making behaviour: a qualitative study

  • Author:
  • Selin Uyar
  • Subjects:
  • artificial intelligence
  • commercialism
  • consumer behaviour
  • consumerism
  • decision-making
  • Intelligent Virtual Assistants
  • Marketing
  • technology
  • voice assistants
  • voice commerce
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subjects:
  • advertisements
  • advertising
  • advertising and marketing
  • automotive industry
  • business
  • business and management
  • business and marketing
  • cars
  • consumer behaviour
  • consumerism
  • emotional advertising
  • emotional connection
  • emotional response
  • German car manufacturer
  • Germany
  • information
  • persona profile
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

An exploration of the theme of environmentalism in Disney Pixar animations, with a particular focus on WALL-E (2008)

  • Author:
  • Finn Harry Beckett
  • Subjects:
  • audience
  • climate action
  • climate crisis
  • consumerism
  • Disney Pixar
  • eco-narratives
  • ecology
  • environmentalism
  • film
  • media
  • merchandise
  • WALL-E
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Production

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • consumerism
  • Coronavirus
  • Covid-19
  • Fast Moving Consumer Goods (FMCGs)
  • national lockdown
  • pandemic
  • shopping
  • stockpiling
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Does acknowledging the firm-serving benefits of the CSR initiatives of companies in stigmatised industries decrease consumer scepticism? A focus on the fast fashion industry

  • Author:
  • Emily Grace Lakin
  • Subjects:
  • consumer behaviour
  • consumerism
  • corporate social responsibility
  • fashion
  • fast fashion
  • perceived value
  • perception
  • skepticism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

An empirical study on the impact of economic and political uncertainty on the broad and narrow money demand in the United Kingdom

  • Author:
  • Jake S. Atkin
  • Subjects:
  • consumerism
  • economic policy
  • economy
  • exchange rates
  • Global Financial Crisis
  • monetary policies
  • political uncertainty
  • politics
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business Economics

To what extent did advertising in the British post-war media influence the dominant female identity being that of a housewife?

  • Author:
  • Mollie Birtles
  • Subjects:
  • advertisements
  • advertising
  • consumer behaviour
  • consumerism
  • convenience foods
  • domesticity
  • female expression
  • feminism
  • gender
  • gender presentation
  • housewife
  • identity
  • journalism
  • newspaper
  • post-war
  • sexism
  • social class
  • societal role
  • socio-politics
  • tabloid press
  • television
  • women
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • brand image
  • brand loyalty
  • branding
  • brands
  • consumer behaviour
  • consumerism
  • fashion
  • fashion marketing
  • fast fashion
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

The meaning of social media engagement as a chance for companies to influence the buying behaviour of potential customers through direct online communication

  • Author:
  • Marcel Pielenga
  • Subjects:
  • business
  • consumer behaviour
  • consumerism
  • customer satisfaction
  • Marketing
  • purchasing intention
  • social marketing
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing

A study of the influence of price promotion on the consumer decision making process in the retail environment

  • Author:
  • Jordan Bainbridge
  • Subjects:
  • business
  • consumer behaviour
  • consumerism
  • decision-making
  • Marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Business and Marketing