Library Dissertation Showcase

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Subject: consumer behaviour

To What Extent Did Advertising in the British Post-War Media Influence the Dominant Female Identity Being That of a Housewife?

  • Author:
  • Mollie Birtles
  • Subjects:
  • advertisements
  • advertising
  • consumer behaviour
  • consumerism
  • convenience foods
  • domesticity
  • female expression
  • feminism
  • gender
  • gender presentation
  • housewife
  • identity
  • journalism
  • newspaper
  • post-war
  • sexism
  • social class
  • societal role
  • socio-politics
  • tabloid press
  • television
  • women
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • Netflix
  • perceived value
  • service quality
  • Thailand
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Measuring the effectiveness of automated service interaction in customer retention and acquisition – A case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Insights into developing a sustainable circular fashion economy

  • Author:
  • Chera-Leigh Frieslaar
  • Subjects:
  • circular fashion economy
  • consumer behaviour
  • economy
  • fashion
  • fashion management
  • supply chain
  • sustainability
  • sustainable fashion
  • Year of Publication:
  • 2020
  • Award:
  • MSc Fashion Management

Consumer decision-making process in the luxury hotels adopting sustainable practices. An approach to the luxurious hotels in Vietnam

  • Author:
  • Thi Tu Anh Nguyen
  • Subjects:
  • consumer behaviour
  • decision-making
  • green practices
  • hospitality
  • hospitality marketing practices
  • hotel industry
  • luxury hotel
  • marketing
  • sustainability
  • Vietnam
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing with Luxury Brands

Consumer behaviour towards sustainable fashion in the UK and Vietnam: Millennials

  • Author:
  • Thi Thuy Di Huynh
  • Subjects:
  • consumer behaviour
  • fashion
  • millennials
  • slow fashion
  • sustainability
  • sustainable fashion
  • United Kingdom
  • Vietnam
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

To what extent does the design of high and low-end clothing retail shops target the primary human senses to attract their target demographic and influence purchasing behaviour?

  • Author:
  • Lucy Evans
  • Subjects:
  • colour design
  • consumer behaviour
  • lighting
  • music
  • retail
  • sensory design
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

Gendered Product Design: To what extent are perceptions regarding gender-stereotypes in design changing?

  • Author:
  • Imogen Payne
  • Subjects:
  • consumer behaviour
  • gender
  • marketing
  • product design
  • stereotyping
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry.

  • Author:
  • Summer Stevenson
  • Subjects:
  • advertising
  • advertising and marketing
  • business and management
  • business and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management