Library Dissertation Showcase

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Subject: consumer behaviour

Insights into developing a sustainable circular fashion economy

  • Author:
  • Chera-Leigh Frieslaar
  • Subjects:
  • circular fashion economy
  • consumer behaviour
  • economy
  • fashion
  • fashion management
  • supply chain
  • sustainability
  • sustainable fashion
  • Year of Publication:
  • 2020
  • Award:
  • MSc Fashion Management

Consumer decision-making process in the luxury hotels adopting sustainable practices. An approach to the luxurious hotels in Vietnam

  • Author:
  • Thi Tu Anh Nguyen
  • Subjects:
  • consumer behaviour
  • decision-making
  • green practices
  • hospitality
  • hospitality marketing practices
  • hotel industry
  • luxury hotel
  • marketing
  • sustainability
  • Vietnam
  • Year of Publication:
  • 2020
  • Award:
  • MSc Marketing with Luxury Brands

Consumer behaviour towards sustainable fashion in the UK and Vietnam: Millennials

  • Author:
  • Thi Thuy Di Huynh
  • Subjects:
  • consumer behaviour
  • fashion
  • millennials
  • slow fashion
  • sustainability
  • sustainable fashion
  • United Kingdom
  • Vietnam
  • Year of Publication:
  • 2021
  • Award:
  • MSc Marketing

To what extent does the design of high and low-end clothing retail shops target the primary human senses to attract their target demographic and influence purchasing behaviour?

  • Author:
  • Lucy Evans
  • Subjects:
  • colour design
  • consumer behaviour
  • lighting
  • music
  • retail
  • sensory design
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

Gendered Product Design: To what extent are perceptions regarding gender-stereotypes in design changing?

  • Author:
  • Imogen Payne
  • Subjects:
  • consumer behaviour
  • gender
  • marketing
  • product design
  • stereotyping
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Product Design

Social media influencers, the new advertising agency? An exploration into ‘social media influencer’ marketing and its impact on the cosmetics industry.

  • Author:
  • Summer Stevenson
  • Subjects:
  • advertising
  • advertising and marketing
  • business and management
  • business and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Business and Management

What Impact Does Packaging Design Have on a Consumer’s Attitudes and Purchase Behaviour? A Study of Sustainable Food Packaging.

  • Author:
  • Sophie Olive
  • Subjects:
  • consumer behaviour
  • marketing
  • packaging design
  • sustainability
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

Testing the source-credibility scale: The impact of social media influencer credibility and the presence of sponsorship disclosure on consumer purchase intentions.

  • Author:
  • Calista Craig
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • influencers
  • social media
  • sociology
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Advertising and Marketing