Library Dissertation Showcase

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Subject: consumer behaviour

A Critical Exploration Into the Role of Personalised Voice Assistants in Influencing Consumer Decision-Making Behaviour A Qualitative Study

  • Author:
  • Selin Uyar
  • Subjects:
  • artificial intelligence
  • commercialism
  • consumer behaviour
  • consumerism
  • decision-making
  • Intelligent Virtual Assistants
  • marketing
  • technology
  • voice assistants
  • voice commerce
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subjects:
  • advertisements
  • advertising
  • advertising and marketing
  • automotive industry
  • business
  • business and management
  • business and marketing
  • cars
  • consumer behaviour
  • consumerism
  • emotional advertising
  • emotional connection
  • emotional response
  • German car manufacturer
  • Germany
  • information
  • persona profile
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

Understanding the impact of activism into brand Design: Customers’ appreciation, companies’ reputation, and effects on products

  • Author:
  • Craig Nyarambi
  • Subjects:
  • activism
  • brand design
  • brand image
  • branding
  • brands
  • consumer behaviour
  • identity
  • product design
  • reputation
  • social movements
  • socio-politics
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Product Design

Tribes and Online Brand Communities, The Case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

How has the COVID-19 pandemic affected purchasing and consumer behaviour regarding Fast Moving Consumer Goods (FMCG) in the United Kingdom (UK)?

  • Author:
  • Katie Henderson
  • Subjects:
  • advertising
  • advertising and marketing
  • consumer behaviour
  • consumerism
  • Coronavirus
  • Covid-19
  • Fast Moving Consumer Goods (FMCGs)
  • national lockdown
  • pandemic
  • shopping
  • stockpiling
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • brand image
  • consumer behaviour
  • eco-fashion
  • environmentalism
  • fashion
  • fast fashion
  • perceived value
  • purchasing intention
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Accountancy & Finance

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Exploring the impact of relationship marketing in a professional football club during a pandemic: a case study of Lincoln City Football Club

  • Author:
  • Tom Doherty
  • Subjects:
  • consumer behaviour
  • emotional connection
  • emotional response
  • fandom
  • football
  • Lincoln Football Club
  • marketing
  • prosumption
  • relationship marketing
  • relationship quality criteria
  • sport
  • sport consumers
  • sport management
  • Year of Publication:
  • 2021
  • Award:
  • International Sports Business Management

Evaluating Critically the Involvement of CSR in the Retail Industry. A Case Study

  • Author:
  • William Tucker
  • Subjects:
  • communication
  • consumer behaviour
  • corporate social responsibility
  • customer relationship management
  • customer satisfaction
  • employee satisfaction
  • retail
  • TK Maxx
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

Does acknowledging the firm-serving benefits of the CSR initiatives of companies in stigmatised industries decrease consumer scepticism? A focus on the fast fashion industry

  • Author:
  • Emily Grace Lakin
  • Subjects:
  • consumer behaviour
  • consumerism
  • corporate social responsibility
  • fashion
  • fast fashion
  • perceived value
  • perception
  • skepticism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management