Library Dissertation Showcase

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Subject: communication

What is Instagram’s role in female identity formation?

  • Author:
  • Codie Mackenzie
  • Subjects:
  • #MeToo movement
  • body image
  • communication
  • digital technology
  • discourse
  • female expression
  • female perspective
  • feminism
  • gender
  • hashtag
  • identity
  • Instagram
  • perception
  • photography
  • selfie
  • sexual violence
  • sexuality
  • social media
  • visual
  • women
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Media Studies

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • Marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

Evaluating critically the involvement of CSR in the retail industry: a case study

  • Author:
  • William Tucker
  • Subjects:
  • communication
  • consumer behaviour
  • corporate social responsibility
  • customer relationship management
  • customer satisfaction
  • employee satisfaction
  • retail
  • TK Maxx
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

The role of celebrity endorsements within the fight against climate change

  • Author:
  • Emma Parsons
  • Subjects:
  • celebrity
  • celebrity endorsement
  • climate action
  • climate change
  • communication
  • policy makers
  • public discourse
  • science
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Geography

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • International Business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Overcoming the challenges of implementing Project Management Office (PMO): a case of IT firms in Pakistan

  • Author:
  • Muhammad Haseeb Sadaqat
  • Subjects:
  • communication
  • culture
  • Information Technology
  • Pakistan
  • project management
  • project managers
  • training
  • Year of Publication:
  • 2021
  • Award:
  • MSc Project Management

Using a smartphone to verbally control a robot: Natural Language Processing for teleoperation

  • Author:
  • Max Kenney
  • Subjects:
  • artificial intelligence
  • communication
  • computer programming
  • natural language processing
  • robotics
  • smart technology
  • Year of Publication:
  • 2020
  • Award:
  • BSc (Hons) Computer Science

Does the Investigatory Powers Act 2016 sufficiently balance the needs of national security and privacy?

  • Author:
  • Bethan Rose McKay
  • Subjects:
  • communication
  • law
  • security
  • surveillance
  • Year of Publication:
  • 2019
  • Award:
  • LLB (Hons) Law

Regarding the June 2017 general election, what were the attitudes towards uncivil SNS content and did it affect Opinion Leaders. With a direct look at future social media political effectiveness

  • Author:
  • Megan King
  • Subjects:
  • advertising
  • communication
  • communities
  • Marketing
  • online communities
  • politics
  • social influence
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing