Library Dissertation Showcase

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Subject: communication

Tribes and Online Brand Communities, The Case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

Evaluating Critically the Involvement of CSR in the Retail Industry. A Case Study

  • Author:
  • William Tucker
  • Subjects:
  • communication
  • consumer behaviour
  • corporate social responsibility
  • customer relationship management
  • customer satisfaction
  • employee satisfaction
  • retail
  • TK Maxx
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Business and Management

The Role of Celebrity Endorsements Within the Fight Against Climate Change

  • Author:
  • Emma Parsons
  • Subjects:
  • celebrity
  • celebrity endorsement
  • climate action
  • climate change
  • communication
  • policy makers
  • public discourse
  • science
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Geography

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Overcoming the Challenges of Implementing Project Management Office (PMO) – A Case of IT Firms in Pakistan

  • Author:
  • Muhammad Haseeb Sadaqat
  • Subjects:
  • communication
  • culture
  • Information Technology
  • Pakistan
  • project management
  • project managers
  • training
  • Year of Publication:
  • 2021
  • Award:
  • MSc Project Management

Using a smartphone to verbally control a robot: Natural Language Processing for teleoperation

  • Author:
  • Max Kenney
  • Subjects:
  • artificial intelligence
  • communication
  • computer programming
  • natural language processing
  • robotics
  • smart technology
  • Year of Publication:
  • 2020
  • Award:
  • BSc (Hons) Computer Science

Does the Investigatory Powers Act 2016 sufficiently balance the needs of national security and privacy?

  • Author:
  • Bethan Rose McKay
  • Subjects:
  • communication
  • law
  • security
  • surveillance
  • Year of Publication:
  • 2019
  • Award:
  • LLB (Hons) Law